Over the past year, our team here at NewRock has experienced a period of growth. From our brand, to our products, to the way we do business — we decided to use this change as an opportunity to regroup and set a new standard. The goal was to look back at the last 10 years of success, and plot a course for the decade ahead.  As a part of this process, we sat down — putting pen to paper — to discover and define what it is that makes us unique. Drawing from past experience, as well as our vision for the future, we arrived at the following statement: Care and Quality in Every Home.

Phrases like these are common. What’s less common are businesses that practice what their marketing departments preach. For our team, this phrase isn’t a slogan — it’s the result of every decision we’ve made, the ideals we’ve upheld, and the effect we want have on the communities we work within.

Care: Everything we do is about people — it’s about you, it’s about us, and it’s about every individual that calls a NewRock community home. We’ve built our business with people that genuinely care about what they do and how things get done. We build our homes for the comfort and happiness of our buyers. We support the towns and cities that we choose to be a part of. We care when others don’t, and we do everything we can to ensure the lasting success of every project.

It might seem simple, but caring about the smallest details of the homes and the smallest concerns of our buyers allows us to focus on the things that matter most.

Quality: From the materials we source, to the trades and contractors we hire — quality is at the forefront of every NewRock project. Our team takes great pride in what we build, and we do everything possible to deliver the highest standard of quality for any budget or community type. Whether you’re looking at our Estates, Villas, Multistorey, or Custom Homes, you will find an exceptional level of craftsmanship and attention to detail.

Every Home: As a multi-city developer, consistency is key. No matter the project-type or location, our commitment to Care and Quality stands.

We’re look forward to everything ahead, with this statement as our guarantee. To find a NewRock community near you, browse our Communities Page.